Jobless MBAs Opt for Entrepreneurship
GRAZIADIO IN THE NEWS B-school graduates are giving up on the job market and starting their own businesses instead. That was the case for Crystal Reibel, a recent graduate of the part-time MBA program...
View ArticleHow to Create a Budget
GRAZIADIO IN THE NEWS Pepperdine professor Larry Cox, who leads the entrepreneurship program at the Graziadio School, contributed to Business Week’s article stepping small business owners through the...
View ArticleTough Times for Small Business
GRAZIADIO IN THE NEWS Pepperdine professor of entrepreneurship Larry Cox commented during a CBS Evening News report on the rise in bankruptcies among small businesses in California. Correspondent Ben...
View ArticleHow to Boost Sales by Down-Selling Your Customers
GRAZIADIO IN THE NEWS Entrepreneurship professor Larry Cox commented in a BNET article on re-positioning premium products for price-sensitive, recession-minded consumers by moving them to non-premium...
View ArticleWhat does it take to be a successful entrepreneur?
GRAZIADIO IN THE NEWS What does it take to be a successful entrepreneur? “There is really no one trait that defines entrepreneurs,” Professor Larry Cox, director of the Graziadio School’s...
View ArticleGrowth Engine for Los Angeles
GRAZIADIO IN THE NEWS OP-ED: U.S. and state governments should take steps to further encourage women-owned businesses. By Linda A. Livingstone & Larry Cox This article is republished courtesy of...
View ArticleMBA entrepreneur’s scuba idea is the type of business the country needs
GRAZIADIO IN THE NEWS Reporter Stephanie Hoops spoke with Graziadio School MBA entrepreneur Kimberly Isaacs, who developed a creative solution for a business venture in Professor Larry Cox’s seminal...
View ArticleCOX: Entrepreneurship Fuels Economic Growth; Innovation Starts in Orange County
Pepperdine startup idea expert Larry Cox wants to create Orange County environment that fuels innovation. Continue reading →
View ArticlePepperdine Entrepreneur Nation – March 2014 Newsletter
Professor Larry Cox shares latest news about Pepperdine entrepreneur students and alumni. Continue reading →
View ArticlePepperdine Entrepreneur Nation Newsletter – Alumni Picnic
Professor Larry Cox provides an update on the entrepreneurship program's students and alumni. Continue reading →
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